Jim Donovan, the Ageless Boomer

“How’s it going?” I asked the clerk in the new bookstore. “Well you know,” she replied “it takes a long time to build a business.” I caught myself just before I muttered in agreement and instead said, “Does it?” You see, the clerk is simply repeating a commonly held belief, a global belief that it takes a long time to build a business.

This is not a fact just simply a belief and limiting one at that. Unfortunately, it is held by enough people that would begin to believe it’s a fact. We are surrounded by limiting global beliefs. Throughout history, people have been held back by these beliefs. The world is flat, man cannot run a four-minute mile, man was not meant to fly and on and on until someone came along and disproved them. There is a commonly held belief that 80% of new businesses fail in their first five years.

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